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Broo Story

It started as a dream, then a serious thought, then a lot of beer drinking, then a little bit more beer drinking and then a business.

Like most new businesses, Broo started penniless and was distributed from the back of an old Ford Transit Van that I borrowed from a mate. I didn't have a plan, but I knew I had the best Australian Beer on the market. A lot of blood, sweat and thong blowouts later, Broo Premium Lager is now available all over this great country of ours. The word is out, Broo is the Best Session Beer in the country.

Broo is a Beer Company truly representative of Australia, a Company that honours its country and ensures all Australians benefit from its growth, a Company that all Australians can proudly call their own. Broo Ltd became the first Company in Australian history to change its Constitution and guarantee its 100% Australian ownership FOREVER. To be a contributor to this Country's future, I had to draw a line in the sand. It makes me incredibly proud knowing that I have guaranteed Broo's 100% Australian ownership for every future generation of Australians.


Kent Grogan
Founder and CEO, Broo Ltd

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